In 2015, I designed and executed the full event brand for the annual Franchise Leadership Meeting. After developing the initial visual vocabulary (wordmarks for meeting and the event, how they are presented, transparency rules, etc.) I was also tasked with executing the individual applications of that brand.
The result was a highly polished event the attendees thoroughly enjoyed and thought was an upgrade from previous years.
I was integral in the creation of the following elements:
- Save the dates – print and email
- Invitations – print and email
- Agendas – booklets and single pages
- Website – a simple, adaptive design to facilitate hotel reservations and event registrations
- Sponsor promotional materials – posters and signage for the event
- Introduction videos
I learned to use Adobe After Effects and executed the visual aspects of the videos; an outside contractor set them to music.