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2016 Franchise Leadership Meeting Website Design

This meeting, held in Arizona in early February, is an annual event which brings together Franchise Owners and General Managers from around the country. Essentially an annual conference, sessions include updates on both the company and the industry as a whole. This adaptive website design was developed to facilitate the event and includes:

  • General event information about the meeting
  • Agenda for both participants and sponsors
  • Registration for the event and hotel
  • Hotel and activity information

I worked with the ABRA Marketing team to develop the brand and the execution of this website. The matches the overarching brand of the event, although the other applications are not included in this site as I did not directly execute them.

This website accomplished the following essential tasks to pull off an event of this size:

  • Who is participating
  • When they are arriving/departing
  • Activities in which they are participating
  • Collecting information from sponsors
  • Providing an up-to-date agenda for both sponsors and participants