Baseball Social Media Contests
These contests were placed in MLB programs at Target Field (Minnesota Twins) and Wrigley Field (Chicago Cubs), which have distributions of ~10,000 each. They’re designed to drive significant traffic and followers to the ABRA Facebook page. Each ad directed fans to a specific page on ABRAauto.com. From there, they are funneled into the sweepstakes page on Facebook. Finally, they liked ABRA and were entered into the sweepstakes for an iPad.
These ads were each instrumental in gaining ABRA thousands of Likes on Facebook, which opened the door for further brand interaction and engagement.